About Syfe

Syfe is a digital investment platform with a mission to empower people to grow their money confidently, and choose the future they want to live. Built on the pillars of advice, access and innovation, we cater to the full spectrum of an individual's wealth needs across diversified proprietary portfolios, cash management solutions and a state-of-the-art brokerage.

The Syfe team combines world-class financial expertise with best in-class technology talent. Excellence in execution is in our DNA and we offer equity ownership to all employees regardless of seniority and designation.

We are regulated by the financial authorities across Singapore, Hong Kong and Australia. In Singapore alone, where we are headquartered, over 100,000 investors trust Syfe to grow their wealth.

Since its founding, Syfe has raised more than US$50 million from world-class investors. The company has won multiple awards including Wealth Management Fintech of the Year by the Asian Banking and Finance Awards 2022, as well as being recognized as one of the Top LinkedIn Startups in Singapore 2022.

Find out more about us at www.syfe.com

Press links - Bloomberg, Business Times, TechCrunch

The Right Profile

Syfe is looking for a Lifecycle Marketing Manager who will own all communication channels for existing users. You will work closely within the marketing team and across departments to develop personalised and relevant content to our users across different funnel stages. We are looking for individuals who have a good understanding of user lifecycle and retention models, as well as putting themselves into the shoes of different investor psyches.

Responsibilities

• Define and execute Syfe’s CRM and lifecycle marketing strategies, including user onboarding, account activation, client nurturing, customer cross-sells and retention
• Work with regional teams to manage campaign execution and reporting
• Oversee and own the strategic roadmap and calendar for all existing user communications, including email marketing, mobile app push notifications and in-app user communications
• Monitor and analyse key metrics for lifecycle marketing communications (open rates, CTR, CVR), and oversee channel health, compliance requirements and database quality
• Iterate and improve segmentation and campaign targeting through working with the product and data teams, to develop new attributes and events as needed
• Embrace an experimentation mindset and a test-and-learn approach to user segmentation, messaging and content/creatives
• Measure and review campaign performance with both marketing engagement metrics and backend bottom-line metrics to support overarching marketing and business objectives
• Serve as the guardian for all existing user communications; manage calendar and frequency across all channels, including for product, client service, advisory and operational outreach

Minimum Qualifications

• 5+ years of experience in user engagement (mobile engagement, email marketing), encompassing campaign strategy, messaging, segmentation, and A/B testing.
• Proven track record in enhancing user funnel conversion ratios, and CLV.
• Strong technical proficiency with user engagement tools/systems, preferably MoEngage.
• Analytical skills to support data-driven decision-making.
• Keen eye and attention to detail and comfortable working independently in a fast-paced environment.
• Adept in crafting creative messaging through copywriting and basic design to deliver quick experiments and iterate campaigns
• Equally adept in analysing spreadsheets and datasets to quantify results.
• Excellent written and verbal communication, interpersonal skills.
• Ability to organise, prioritise and manage multiple priorities in a fast-paced environment.
• Keen interest in investing and personal finance, to understand how global economic events would affect different segments of users differently
• Keen desire to work in a fast growing start-up in the exciting Fintech space